For Fall 2025, I led the following designs for the Life Outdoors Team.
My Role:
Led design efforts, overseeing the creation of mood boards, apparel designs, technical drawings, and presented my work during design reviews.
Spearheaded the creation of three new styles to complement our existing Better Sweater designs, catering to a different customer base while maintaining the essence of comfort and simplicity.
Created a whole new fleece collection rooted in the shaker design philosophy of simplicity, functionality, and timelessness, as part of the Alpha Fleece styles.
Designed the LW Stormshadow Jacket, a lightweight counterpart to the parka, serving as the pinnacle of technical outdoor life with its H2NO rating and garment features.